Copal

Product strategy for established female founders

Build a product people love, use, and pay for.

Guided by Ana María Moreno, the product leader who launched Uber One, now used by 50 million people.

Book a free consultation call →
Ana María Moreno
20 years
At the highest levels of tech
50 million
Uber One members
$100M+
In marketing budgets invested
1M users in 4 months
Techstars-backed founder

The Truth

Let me guess... you launched your business, things were working, you maybe even surpassed the 6-figure mark, but suddenly... crickets? What used to work is no longer working, you've exhausted your immediate contact list and AI is just compounding this feeling that your business is never going to get back on track (and even worse) that now you're behind?

So you look around trying to figure out how to get your business out of a coma so you don't have to find a supplementary source of income, and the solution everyone around you is selling is (drumroll) random acts of marketing: post more, build funnels, run ads, hire 150 AI agents.

Deep down? That sounds 1) exhausting and 2) not even like the real solution? They must be right, you wonder. After all, that's what everyone is preaching: that if only you marketed harder, your business would be thriving, and your life too could look picture-perfect and Instagrammable just like theirs.

Sorry babe, the truth? More marketing can't fix the wrong product.

I spent 20 years building products at the highest levels of tech. I launched Uber One, now 50 million users.

As a Product Leader, I know deep in my bones that the real solution starts with building visionaire products. Products people actually love, use, and pay for.

And the best part is that once you do, building the machinery around it becomes (sigh) easeful.

As featured on: Fast Company, Forbes, TechCrunch, People

The Visionaire

You run your soul-purpose business. You crossed $100K and suddenly the ground shifted underneath you. Things slowly started to stop working, the revenue felt unpredictable (to the point where you considered or maybe are still considering either quitting or taking on another job) and it's feeling overwhelming to wonder if having your dream business is actually a reality or maybe just a dream.

But inside of you there is also this inner knowing that it's NOT just a dream. It's what you came here to do. It's what lights you up more than anything else. What feels like the purest state of flow when you're working so that even if you work 10 hours it barely feels like work. It's the work that makes you feel alive.

And you're ready to build that big vision. The one that maybe no one else understands but you. The one that makes your legs quiver but your heart sing.

You're a visionaire.

Business Coach  •  Nutritionist  •  Financial Coach  •  Brand Strategist  •  Somatic Practitioner  •  Creative Director  •  Therapist  •  Course Creator  •  Consultant  •  Healer  •   Business Coach  •  Nutritionist  •  Financial Coach  •  Brand Strategist  •  Somatic Practitioner  •  Creative Director  •  Therapist  •  Course Creator  •  Consultant  •  Healer  •  

The Method

The Visionaire OS™

Ancient wisdom activates the creator. AI accelerates the creation.

Ancient Wisdom

Breath. Body. Intuition.

Embodiment work unlocks your inner creator.

Modern Technology

Strategy. Systems. AI.

AI accelerates your creation.

What founders say

This is better than programs I have paid $10,000 for. In five weeks I went from scattered and unsure of what I was even building to a validated product with a named methodology, a launch date, and the confidence to pitch it.

Carolin · Founder, Financially Fierce

Ana María is the real deal. She holds the whole journey, the inner work and the strategy, without letting either one slide.

Kitty Gonzalez · Founder, Wherever Forever

I've done Bossbabe's Freedom Fast Track, $3,000. This was way better, because of the accountability and because I actually built something.

Dani · Founder, The Creative Flow Method

I came in at a turning point, essentially starting from a blank page. I left with a methodology, a product, and a much clearer sense of what's next.

Susana · The Sum

I couldn't believe that I was going to come up with a pitch with, like, something tangible, that I can deliver it, that I can see it, hold it, almost touch it. I've been maybe years trying to find something and this is four weeks. It was 100% worth it.

Ari · Planta Temple

Founder story: Alenka
Founder story: Mahwash
Founder story: Juliana
Founder story: Javiera
Founder story: Clare
Founder story: Ariane

From the first cohort: 5 of 5 founders pitched their products. 3 were closing sales within weeks.

Work with Copal

Ways to work together

Visionaire CEO

Available now

For the founder whose business stalled

A private 1:1 strategic partnership. In ninety days, the two of us diagnose what stopped working from your own data, rebuild the product from what we find, validate it and launch it. Led 1:1 by Ana María.

Explore Visionaire CEO →

The Visionaire Incubator

Waitlist open

For the founder building her first product

A 5-week live incubator where you validate, design, and strategize your product, guided by Ana María. Next cohort dates coming soon.

Join the waitlist →

The Visionaire AI Product Accelerator

Launching January

For the visionaire building her next product

A cohort of founders building their visionaire products with ancient wisdom and AI. You leave with your product validated, launched, and ready to deliver as well as AI infrastructure, not just strategy.

Join the waitlist →
Ana María Moreno

About

Hi, I'm Ana María!

I spent 20 years as a product strategy & growth leader at the highest levels of tech. I launched Uber One, Uber's global membership program, now 50 million users. I co-founded a Techstars-backed startup that hit 1M users in 4 months, led product for LVMH and for J Balvin's wellness app OYE, and studied at Oxford.

And then the pressure of all that high performance landed me in the hospital with a borderline cancerous diagnosis. That was my wake up call.

I walked away. Immersed myself in nervous system regulation and somatic healing. I rebuilt my business (and myself) from the inside out.

The business playbook wasn't built for female entrepreneurs. It was built for founders with no caregiving responsibilities, no hormonal rhythms. Leading us to build from depletion, not embodiment.

That's why I built Copal. For female founders to build visionaire products, differently.

Uber Techstars LVMH Oxford OYE
Book a free consultation call →

Case study · Uber One

When I joined Uber, they owned Latin America at over 90% market share. LatAm was the profit engine that funded the whole company. Then Didi and other competitors moved in and market share fell fast, below 70%. The obvious play was a price war, but we knew that wasn't defensible. The defensible move was a product that gave users a reason to stay, and I helped build it: Uber One, now 50 million members.

It may not feel like it, but I sense that you're in that shift now. More marketing is also not the defensible next step. Building a visionaire product is so let's build one. Ready?

Book a free consultation call →
The Bold Visionaire Podcast

The Bold Visionaire Podcast

Conversations for conscious leaders.

Helping conscious leaders to create high-impact businesses that reach millions and access a new level of freedom in all areas of their lives.

01The Art of Impactful Change & the Power of Intuition 02The Next Evolution of Business 03How to Transform a Problem Into a Business
Listen now →

Join our newsletter

A source of inspiration, biz tips & energetic ponderings.